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2018年第六屆SDC上汽設(shè)計(jì)國際挑戰(zhàn)賽

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責(zé)任編輯：六月芳菲時間：2018-02-22 08:46

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[導(dǎo)讀]為面向未來的長期發(fā)展，上汽集團(tuán)建乘用車公司建立起面向全球的設(shè)計(jì)大賽平臺，為未來中國培育具有國際化視野的汽車設(shè)計(jì)師，助力年輕學(xué)生實(shí)現(xiàn)設(shè)計(jì)夢想！

一、挑戰(zhàn)賽背景 Background

上汽集團(tuán)是始終處于國內(nèi)領(lǐng)先地位的中國第一大汽車集團(tuán)，并且在世界500強(qiáng)企業(yè)排名不斷上升。多年來上汽集團(tuán)始終專注核心競爭能力建設(shè)，致力于打造培養(yǎng)懷揣中國汽車夢的未來汽車設(shè)計(jì)人才。在汽車設(shè)計(jì)創(chuàng)新領(lǐng)域，上汽乘用車公司不斷有顛覆行業(yè)格局的全新產(chǎn)品發(fā)布，互聯(lián)網(wǎng)智能汽車榮威RX5、榮威i6、榮威RX3、榮威RX8、名爵ZS、名爵6等，斬獲了世界優(yōu)異設(shè)計(jì)大獎如德國iF設(shè)計(jì)大獎、日本G-mark設(shè)計(jì)大獎等，在設(shè)計(jì)領(lǐng)域捷報頻傳，高品質(zhì)設(shè)計(jì)的中國汽車形象深入人心。為面向未來的長期發(fā)展，上汽集團(tuán)建乘用車公司建立起面向全球的設(shè)計(jì)大賽平臺，為未來中國培育具有國際化視野的汽車設(shè)計(jì)師，助力年輕學(xué)生實(shí)現(xiàn)設(shè)計(jì)夢想！
SAIC group is the largest auto group in China whose rank has been rising in the world's top 500 companies for many years. We focus on building core competition and training the future design talents who carry a car design dream. In car design innovation field, SAIC Motor has released several internet cars models like Roewe RX5, RX8, Roewe i6 and MG ZS, MG6 etc. These designs have received the many awards like IF design award, Good design award etc. SAIC has built the design competition platform facing toward the world and made contribution to cultivate the Chinese designers with international vision and help to achieve their design dreams.
自2013年以來，上汽集團(tuán)乘用車公司已成功舉辦了五屆面向全球設(shè)計(jì)學(xué)子的汽車設(shè)計(jì)大賽，并于去年全面升級為“SDC上汽設(shè)計(jì)國際挑戰(zhàn)賽”，在業(yè)內(nèi)取得了廣泛支持、影響力深遠(yuǎn)。 2018年，上汽集團(tuán)將繼續(xù)舉辦第六屆上汽設(shè)計(jì)國際挑戰(zhàn)賽，賽事將在全球設(shè)置中國賽區(qū)，歐洲賽區(qū)，東南亞賽區(qū)三大分賽區(qū)，各賽區(qū)相關(guān)賽制細(xì)則與作品征集函也將相繼于各大洲設(shè)計(jì)媒體平臺上發(fā)布，敬請關(guān)注。上汽設(shè)計(jì)國際挑戰(zhàn)賽鼓勵有創(chuàng)造力、志愿投身汽車設(shè)計(jì)界的全球設(shè)計(jì)院校年輕學(xué)子踴躍參賽，共同創(chuàng)造屬于自己的汽車夢!
The SDC Saic Design Challange has been hosted for over 5 years since 2013. In 2018, SAIC held the sixth SDC，the competition will have China region, Europe region and Southeast Aisa region this year, the SDC comittee will launch specifics for each region later on design websides. SDC encourage global young design students enthusiastically participating institutions, together to create your own Chinese car dream!
2018年第六屆上設(shè)計(jì)國際挑戰(zhàn)賽主題定義為“放電”的設(shè)計(jì)。賽事針對上汽集團(tuán)旗下ROEWE榮威與MG名爵雙品牌發(fā)布任務(wù)書，參賽者可自由選擇一項(xiàng)任務(wù)書進(jìn)行設(shè)計(jì)創(chuàng)作。無論你是精英學(xué)子，抑或是敢于向全球的精英們發(fā)起挑戰(zhàn)的同學(xué)，這里就是你展現(xiàn)自己實(shí)力的最佳舞臺！
The theme of 2018's competition is defined as 'Born Electrical'. We have two directions for both Roewe and MG. All candidates may choose one of the design tasks to work on. No matter you are a top designer or are a challanger, please join the Saic Design Challange, it is the best stage to show your talent!

二、設(shè)計(jì)任務(wù)書 Design briefs
“放電”的設(shè)計(jì)
Born Electric
任務(wù)書一：
Direction 1:
榮威        2025純電“智能-律動”新旗艦
ROEWE 2025Electric‘Intelligence-Rythemic’ Flagship
隨著電動時代的到來，全新的電動車平臺是否將徹底改變汽車的布置形式與車身比例? 隨著汽車智能化的不斷提升，是否會徹底放開內(nèi)飾的設(shè)計(jì)自由度？在這樣一個時代下，怎樣的汽車會成為對“豪華”與“旗艦”的最佳詮釋？是三廂轎車？SUV? MPV？或者是一種全新的電動車品類？請面向2025年，為榮威品牌設(shè)計(jì)一款基于純電動平臺打造的豪華旗艦車型，創(chuàng)造知你知行的高品位科技出行新生活！
When the EV era comes，will the new electric platform totally changes the automobile design package and proportion in the future? With the development of car intelligence, will interior design have more degree of freedom? What type of car will be the next best representative of "Luxury" and "Flagship"? Is it a SUV? MPV? Or some brand new type vehicle? Please design a EV platform based elecetric luxury vehicle as the new flagship for Roewe brand in 2025, creating a new high-tech mobility experience.

任務(wù)書二：
Direction 2:
名爵     2025“感性-專屬”的電動旗艦
MG      2025'Charismatic-Exclusive' Electric Flagship
隨著電動時代的到來，汽車設(shè)計(jì)的自由度將又一次被放開，除了專業(yè)賽車以外，還有怎樣的汽車能夠彰顯與延續(xù)MG名爵百年的運(yùn)動基因與感性魅力？是轎跑SUV? 獵裝車？還是一種全新的跨界產(chǎn)品？請面向2025年，為MG名爵品牌設(shè)計(jì)一款除賽車以外的高性能電動車型，讓TA自己會“放電”，成為品牌全新的旗艦代言！
When the EV era comes, there will be more freedom for automobile design, rather than professional racing car, what kind of car will be the best representative of the MG brand sporty gene and charming charisma? A coupe SUV? Shootingbrake? Or a brand new crossover product? Please design a high performance electric vehicle(not racing car) for MG brand in 2025, as the new flagship for the brand.

三、獎項(xiàng)設(shè)置 Competition Prize
本屆賽事獎項(xiàng)分為初賽獎項(xiàng)和決賽獎項(xiàng)。初賽獎項(xiàng)是從全部合格的提交作品中產(chǎn)生的入圍獎作品，共計(jì)25名；決賽獎項(xiàng)是從這批入圍選手作品中產(chǎn)生15名獲得者，以及其他在單一維度獲得高分評價的單項(xiàng)獎。具體獎項(xiàng)內(nèi)容如下：
There’s preliminary contest prize and final prize. The preliminary contest prize is selected from all handed work, which includes 25 prizes. The final prize is selected from preliminary contest prize. There are 15 candidates who obtain the first prize, second prize and third prize. Besides, there are some single dimensional prizes. The details are listed below.
1、入圍獎項(xiàng)Preliminary Contest Prize
獎項(xiàng)名稱：入圍獎 25名
Name of theprize: 25 Preliminary contest prize
獎勵方式：獲邀參加上汽榮行校園暑期實(shí)習(xí)，挑戰(zhàn)賽終評儀式和設(shè)計(jì)師沙龍；獲獎證書和紀(jì)念品。
Prize Detail: Be invited to final award ceremony and design salon held in Shanghai.
2、決賽獎項(xiàng)Final Prizes
獎項(xiàng)名稱：一等獎1名獎勵方式：一等獎學(xué)金；獲得由上汽贊助的歐洲設(shè)計(jì)文化交流之旅的機(jī)會，獲邀參加于上海舉辦的上汽榮行校園暑期實(shí)習(xí)、大賽終評儀式和設(shè)計(jì)師沙龍；獲獎證書及獎杯。
Name of the prize: 1 First prize, Prize detail: First –class scholarship; Be invited to European design center for UK design cultural communication;Be invited to summer exercitation and final award ceremony and design salonheld in Shanghai; prize certificate and souvenirs.

獎項(xiàng)名稱：二等獎2名獎勵方式：二等獎學(xué)金；獲邀參加于上海舉辦的上汽榮行校園暑期實(shí)習(xí)、挑戰(zhàn)賽終評儀式和設(shè)計(jì)師沙龍；獲獎證書及獎杯。
Name of the prize: 2 Second prize, Prize detail: Second–class scholarship; Be invited to European design center for 1 week’s UK designcultural communication;Be invited to summer exercitation and final awardceremony and design salon held in Shanghai; prize certificate and souvenirs

獎項(xiàng)名稱：三等獎3名獎勵方式：三等獎學(xué)金；獲邀參加于上海舉辦的上汽榮行校園暑期實(shí)習(xí)、挑戰(zhàn)賽終評儀式和設(shè)計(jì)師沙龍；獲獎證書及獎杯。
Name of the prize: 3 Third prize, Prize detail: Third–class scholarship; Be invited to summer exercitation and final award ceremony and design salon held in Shanghai; prize certificate and souvenirs.

獎項(xiàng)名稱：優(yōu)秀獎6名獎勵方式：優(yōu)秀獎學(xué)金；獲邀參加于上海舉辦的上汽榮行校園暑期實(shí)習(xí)、挑戰(zhàn)賽終評儀式和設(shè)計(jì)師沙龍；獲獎證書及獎杯。
Name of the prize: 6 excellent prize, Prize detail: scholarship; Be invited to summer exercitation and final award ceremonyand design salon held in Shanghai; prize certificate and souvenirs.

獎項(xiàng)名稱：單項(xiàng)獎    獎金獎項(xiàng)及數(shù)量將視選手發(fā)揮特長而度身定制。
Name of the prize: Individual Awards: Number of awardsand bonus depend on candidate’s strong point specifically.

所有入圍決賽選手都將有機(jī)會贏得SAIC DESIGN設(shè)計(jì)團(tuán)隊(duì)的優(yōu)先聘用權(quán)。
All candidates in final are prior to get an offer from SAIC DESIGN

注:上汽將按國家相關(guān)法律與法規(guī)要求為獲獎?wù)叽U稅金。入圍選手赴上海實(shí)習(xí)其間，提供相應(yīng)住宿、交通和實(shí)習(xí)津貼。其中歐洲文化交流之旅實(shí)施細(xì)則受到國家簽證政策實(shí)施辦法及其他人力不可抗拒之因素影響，將以組委會最終告知為準(zhǔn)。
Note: SAIC Motor will pay tax for all prize winners according to the law.SAIC Motor will provide accommodation, transportation and intern bursary for allcandidates who get to the final round.

歐洲賽區(qū)與東南亞賽區(qū)的獎項(xiàng)設(shè)置請查看于分賽區(qū)發(fā)布的實(shí)施細(xì)則。
Informations about award setups of Europe region and Southeast Asia region, please check the official paperworks later.

四、賽事日程Agenda
2018年3月   賽事正式啟動，接受參賽選手網(wǎng)絡(luò)注冊和報名；
Apr.   2018 Opening ceremony of competition. Candidates register online;

2018年6月    初賽作品征集提交截止；
Jun. 2018 Deadline for work submission;

2018年6月    發(fā)布入圍選手名單及作品；
Jun. 2018 Announce name list of candidates who survive first round;

2018年 7 月-8月     入圍選手實(shí)習(xí)開始，將入圍作品深化設(shè)計(jì)并選擇優(yōu)秀作品完成1：5模型制作；
Jul-Aug 2018 Start of intern for candidates. Finish 1:5 scale model for selected works;

2018年10月      最終評選：終評委員會現(xiàn)場評審并當(dāng)場公布最終獲獎名單；舉行頒獎儀式；參加設(shè)計(jì)沙龍；
Oct. 2018 Final assessment: judge committee announces final result of prize winners. Hold an award ceremony and invite design professors to attend.

五、參賽資格Qualification
本次大賽面向全球的高等院校、相關(guān)設(shè)計(jì)類專業(yè)的在校學(xué)生開放，凡具備高等院校相關(guān)專業(yè)學(xué)籍的學(xué)生均可參加。
This competition is open to all colleges and universities students aroundthe world, whose major is design related.

本次大賽將對參賽者的參賽資格進(jìn)行審核。如發(fā)現(xiàn)參賽者在參賽資格方面存在任何弄虛作假行為，一經(jīng)查實(shí)，組委會將單方面取消其參賽資格。
The qualification of candidates will be assessed. If there’s any confirmeddishonest, the candidate will lose the chance to take part in.

本次大賽僅接受個人形式報名參賽,不允許任何形式的組團(tuán)參賽。
The competition only accepts individual application, team application isnot allowed.

六、作品評選標(biāo)準(zhǔn)Assessment Standards
大賽評委會將基于以下幾方面屬性考量設(shè)計(jì)方案的品質(zhì)，并以此為標(biāo)準(zhǔn)評選出入圍名單和最終獲獎名單：
The judge committeewill take consideration of the following points to assess the quality of workand select prize winners:
切題性：作品的設(shè)計(jì)理念需要與大賽命題相符，體現(xiàn)了設(shè)計(jì)師把握和理解力；
Relevance: The relevance of designer’s work andconcept to the topic shows designer’s understanding and control of work；

創(chuàng)新性：設(shè)計(jì)方案別具匠心的前瞻性設(shè)計(jì)理念，如何在想象力的天馬行空與未來的可實(shí)現(xiàn)性之間找到一個平衡點(diǎn)，體現(xiàn)設(shè)計(jì)者真正實(shí)力；
Innovation: Design concepts of proposals areinnovative and forward-looking. How to balance imagination and feasibility shows the real ability of designers;

美觀性: 設(shè)計(jì)作品在形體美感上的表達(dá)，體現(xiàn)設(shè)計(jì)師最基本的美學(xué)創(chuàng)造和形塑能力，這是設(shè)計(jì)師的基本素質(zhì)；
Aesthetic: The aesthetic presentation on designwork shows a designer’s ability of beauty creation and shape control. This is anecessity for designers.

完整性: 一款完整的汽車設(shè)計(jì)作品不只是外型而已，參賽作品的完整度也將是重要標(biāo)準(zhǔn)。
Completion: A complete car design work does notonly include exterior. We will also take the completion of work into account.

七、參賽作品要求Requirement for work
必須為從未發(fā)表過的、專為本次賽事所創(chuàng)作之作品，并不得申報其它賽事；
The work needs to be unpublished and designed specifically for this competition. It cannot be submitted to other competitions.

必須為參賽選手原創(chuàng)之作品，不得有抄襲和模仿成份；
It has to be original work. Plagiarism and imitation is not allowed;

每位參賽者不限制其提交作品的數(shù)量；
The number of work each candidate submits is not limited;

作品展示文件中不得出現(xiàn)任何透露設(shè)計(jì)師本人信息和所屬院校信息的內(nèi)容；
The work submitted cannot reveal any personal or university information;

違反以上相關(guān)要求者，經(jīng)組委會察實(shí)，將自動取消其參賽資格。獲獎作品在公示其間，經(jīng)舉報查實(shí)，將剝奪其所獲之獎項(xiàng)。
If anyone violates above rules, the right to participate the competitionwill be automatically removed. If any awarded work is confirmed to violate the rules, the prize will be taken away.

八、提交方式Submission method
請參賽選手注冊登陸大賽官方網(wǎng)站并填寫個人信息與參賽承諾書，然后提交下列內(nèi)容：
Candidates need to register online and fill inpersonal information and promise document. Then the following documents need tobe handed in
方案展示板面兩張：
2 proposal show sheets：
A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI，排版形式橫向排版；
A3 large (420*297mm), JPEG format and resolution ratio greater than 300 DPI.Layout form is not limited.
內(nèi)容中必須包含：方案前后45度3D渲染效果圖各一張，正視圖及側(cè)視圖的車身布局(Package)一張；
Contents need to include: front and rear 45 degree 3D play-up effectresults, front view and side view of package.
展示板還可以展示（不做強(qiáng)制要求）設(shè)計(jì)意象圖、車身布局、概念草圖、人機(jī)工程、細(xì)節(jié)設(shè)計(jì)、文字說明等內(nèi)容；
It can also include (not a must) design concept picture, car package, ergonomics,detailed design and word explanation.
設(shè)計(jì)作品的3D數(shù)字模型文件：可接受的軟件格式包括但不限于：Alias、Pro_E、UG 、Catia、 Maya、 3D Max、 Rhino；
Design work and 3D digital model file: Accepted file format includes butnot limited to：Alias、Pro_E、UG 、Catia、 Maya、 3D Max、 Rhino；
作者有效身份證件的電子文件以及作者近照各一份（JPG格式、分辨率不低于300dpi）；
Electronic version of an effective ID card and 1 recent photo (JPG format,resolution ratio greater than 300dpi)”
以上所有文件打包為RAR格式上傳，并以 “學(xué)校名稱-選手姓名-作品名稱”的格式命名(如: xx大學(xué)-張三-MG TF2025 Concept.rar),文件單個附件尺寸請控制在10 MB以內(nèi)，可發(fā)送多個附件。
All the above files needs to be uploaded in RAR format and be named as “nameof university-name of candidate-name of design work.
大賽作品請投遞上汽設(shè)計(jì)官方郵箱：saicdesign@saicmotor.com
Official email address: saicdesign@saicmotor.com

九、注意事項(xiàng) Notice
主辦機(jī)構(gòu)獲得保留收藏、展出、出版和深化應(yīng)用設(shè)計(jì)方案的權(quán)利。知識產(chǎn)權(quán)及使用權(quán)歸上汽所有。
Sponsor keeps the right to reserve, presentand publish all design proposals.
參賽者獨(dú)立承擔(dān)參與本次賽事的全部責(zé)任。
Candidates take allthe responsibility of this competition.
主辦機(jī)構(gòu)保留接受或拒絕任何參賽申請的權(quán)利，如有需要，主辦機(jī)構(gòu)有權(quán)對賽事規(guī)則與評審標(biāo)準(zhǔn)進(jìn)行修正。
Sponsor keeps theright to accept or decline any application. Sponsor can modify rules or reviewstandards if necessary.
如未能選出合適的得獎?wù)?，主辦機(jī)構(gòu)保留不頒發(fā)相應(yīng)獎項(xiàng)的權(quán)利。
If there’s noreasonable prize winner, sponsor keeps the right not to award any prizes.
參賽者同意主辦機(jī)構(gòu)不須為任何形式的索償、索賠負(fù)責(zé)。
Candidates accept that sponsor don’t take responsibility of any claim for compensation.
若對獎項(xiàng)結(jié)果存在爭議，將以大賽組委會終審結(jié)果為準(zhǔn)。
If there’s any debateabout award result, stick to the competition review committee result.
主辦機(jī)構(gòu)保留對本次賽事所有規(guī)則和內(nèi)容的最終解釋權(quán)。
Sponsor keeps all the explanation right for the rules and contents of this competition.

十、賽事組委會及聯(lián)系方式Competition Committee and Contact
本屆賽事由上汽集團(tuán)乘用車公司舉辦。
This competition is held together by SAIC Motor.
聯(lián)系地址：上汽集團(tuán)乘用車公司設(shè)計(jì)部         上海市嘉定區(qū)安亭鎮(zhèn)安研路201號郵編201804
Address：Design department, SAIC Motor.    No. 201, Anyan Road, Jiading District,Shanghai      postcode: 201804
張先生021-60596378      郵箱：zhangheng@saicmotor.com
Mr.Zhang 021-60596378       Email:zhangheng@saicmotor.com
官方網(wǎng)站：http://campus.51job.com/saicdesign/
Official website: http://campus.51job.com/saicdesign/
上汽設(shè)計(jì)官方郵箱：saicdesign@saicmotor.com
Official email address forSAIC Motor: saicdesign@saicmotor.com

上汽設(shè)計(jì)國際挑戰(zhàn)賽組委會
SAIC DESIGN CHALLENGE Committee
2018年2月
Feb,2018

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TAGS：設(shè)計(jì)大賽工業(yè)設(shè)計(jì)