訪談設(shè)計(jì)師：Fred Nerby

Fred Nerby是著名的UI設(shè)計(jì)師，尤其是他的一些項(xiàng)目在Behance上享有名氣，也曾與各大品牌有過(guò)合作。他的作品風(fēng)格簡(jiǎn)單但性感至極，給許多設(shè)計(jì)師帶來(lái)靈感。

Narkii：

作為設(shè)計(jì)師，您最喜歡的是什么呢？

What is it that you love the most about being a designer?

Fred Nerby：

現(xiàn)在設(shè)計(jì)師分很多不同類型，我主要是在交互空間領(lǐng)域。我喜歡這個(gè)領(lǐng)域，是因?yàn)槲业墓ぷ骺梢栽谧烂妫桨咫娔X或移動(dòng)環(huán)境中改變?nèi)藗冊(cè)诰€的行為，用戶界面設(shè)計(jì)對(duì)于用戶來(lái)說(shuō)切實(shí)有用，也方便了他們的生活。

There are many different kinds of designers these days, I operate in the interactive space primarily and I love the fact that my work is changing people’s behavior online in a desktop, tablet or mobile environment. I love the idea of designing User Interfaces that are actually useful for the consumer and that simplifies their life.

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Narkii：

對(duì)您來(lái)說(shuō)，作為視覺(jué)設(shè)計(jì)師意味著什么？

What does it mean for you to be a visual designer?

Fred Nerby：

“視覺(jué)設(shè)計(jì)師”對(duì)于一個(gè)職業(yè)來(lái)說(shuō)是挺空泛的描述，不過(guò)人們還在使用這個(gè)術(shù)語(yǔ)。如今數(shù)字已經(jīng)成為一個(gè)應(yīng)用廣泛的媒體，也并非每個(gè)人都能明白數(shù)字空間的可能性。在這個(gè)世界里，設(shè)計(jì)師被分類的方式有很多種，我認(rèn)為每個(gè)設(shè)計(jì)師為自己找到什么樣的位置，這取決于自身，什么適合你的作品風(fēng)格，以及你想要達(dá)到的目標(biāo)是什么。重點(diǎn)不應(yīng)該放在你的頭銜上，無(wú)論你自稱為視覺(jué)，UX，交互式或數(shù)字設(shè)計(jì)師，你需要充分地理解什么是什么，并相應(yīng)地選擇你的路，因?yàn)榭杀氖? 你不會(huì)成為數(shù)字領(lǐng)域中任意方面的專家。

“Visual Designer” is quite an airy description of an occupation yet people are still using the term. Digital has become such an involved media today and not everyone out there understands what’s even possible in the digital space these days. Designers are categorized in so many ways within this world and I believe it’s up to each creative to find its own space within that, what suits your style of work and what are you actually trying to achieve. The focus should not be on your title, whether you call yourself Visual, UX, Interactive or digital designer, you need a solid understanding of what does what and choose your path accordingly because sadly: you won’t be an expert on everything in digital.

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Narkii：

您熱愛(ài)UI設(shè)計(jì)的什么呢？

What do you love about UI design?

Fred Nerby：

如果正確完成的話，我喜歡用戶界面行為背后的系統(tǒng)思考。如果你了解行為，以及人們?nèi)绾闻c界面互動(dòng)，并敢于在進(jìn)入設(shè)計(jì)階段之前花時(shí)間進(jìn)行投資，你就會(huì)發(fā)現(xiàn)你的作品成果比預(yù)計(jì)得要好。在設(shè)計(jì)用戶界面時(shí)，你可以對(duì)用戶、他們?nèi)绾闻c設(shè)備進(jìn)行交互以及設(shè)備如何響應(yīng)用戶的需求產(chǎn)生巨大影響。現(xiàn)在一切都變成數(shù)字化，任何應(yīng)用程序的好的用戶界面都是關(guān)鍵；社會(huì)對(duì)好的用戶界面專業(yè)人士的需求很高！

I love the systematic thinking behind the behavior of a UI, if done correctly. If you understand behavior and how people interact with an interface and dare to take the time to invest in this before moving in to a design phase you’ll find that the outcome of your work is far greater. When designing a UI you have the ability to make a huge impact on the user and how he or she interacts with their device and how that device is responding to that persons needs. Everything is turning digital today and good UI of any application is key; the demand for good UI professionals is high!

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Narkii：

作為設(shè)計(jì)師，您面臨的最大的挑戰(zhàn)是什么？

What is the biggest challenge you had to face as a designer?

Fred Nerby：

每天做設(shè)計(jì)時(shí)我都面臨挑戰(zhàn)。如果你沒(méi)有受到挑戰(zhàn)，那么你很有可能是在自動(dòng)駕駛儀上運(yùn)行，這意味著你正在重復(fù)一些你已經(jīng)做過(guò)許多遍的事情（在模板中進(jìn)行設(shè)計(jì)等等）。如果你想成長(zhǎng)，那么你必須強(qiáng)迫自己擺脫這種習(xí)慣，開(kāi)始做些（或者進(jìn)行試驗(yàn)），你不熟悉的東西，那才是前進(jìn)的唯一出路！數(shù)字領(lǐng)域的大公司正在尋找兩種在數(shù)字領(lǐng)域創(chuàng)造媒體的方式，其中與制作的關(guān)系是截然不同的，設(shè)計(jì)師們可能會(huì)很難理解和接受，因?yàn)檫@會(huì)迫使他們跨出熟悉的那個(gè)圈。

I face challenges on a daily basis when designing. If you’re not challenged you’re most likely running on auto pilot which means that you’re re-inventing something you’ve already done over and over (designing within templates, etc). If you want to grow and make it big as a designer you’ll have to force yourself out of that habit and take on work (or experiment with work) that you’re not always familiar with, that’s the only way forward! The larger firms in the digital space are looking in two ways of inventing media within digital where the relationship with the making  is very different and it can be very hard for creative’s to understand and accept that because it forces them outside the box of what they’re used to or familiar with.

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Narkii：

看您博客的動(dòng)態(tài)，可以知道您看中設(shè)計(jì)的功能。這是為什么？

Based on your blog posts it is clear you value function in design. Why is that?

Fred Nerby：

在交互世界中功能是關(guān)鍵。了解行為正變成UI和任何數(shù)字產(chǎn)品的重要組成部分。我覺(jué)得有太多的公司盯著統(tǒng)計(jì)數(shù)據(jù)和數(shù)字來(lái)瞎猜，他們?cè)噲D根據(jù)數(shù)字來(lái)衡量結(jié)果和部署“呼吁行動(dòng)”，而不是研究和測(cè)試其他平臺(tái)的成功。就像任何設(shè)計(jì)師一樣，對(duì)于好和壞你總有自己的意見(jiàn)，以及如何以10種不同的方式來(lái)完成排版，但是我認(rèn)為太多的公司通過(guò)添加很酷和時(shí)髦的特征使他們的體驗(yàn)復(fù)雜了很多（只是因?yàn)樗麄兛梢裕?而不是專注于產(chǎn)品和真正重要的東西。少通常即是多，你會(huì)發(fā)現(xiàn)，用戶會(huì)感激你的誠(chéng)實(shí)，讓他們可以直接找到他們所需要的點(diǎn)！

Function is key for the interactive world. Understanding behavior is becoming an essential part of UI and any digital product these days. I think too many firms stare themselves blind at statistics and numbers where they try to measure results and placement “call to actions” based on figures instead of researching and testing the success of other platforms. Like anything creative you’ll always find opinions on what is good and bad and how a layout could have been done in 10 different ways but I think too many firms complicates their experience to much by adding cool and funky features (just because they can) instead of focusing on the product and what’s really important. Less is most often more and you’ll find that the user will appreciate your honesty of getting them straight to the point of what they asked for!

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Narkii：

是什么激勵(lì)您讓您保持動(dòng)力呢？

What keeps you inspired and motivated?

Fred Nerby：

線上有許多好的交互作品展館和平臺(tái)比如Behance和Pinterest等。我現(xiàn)在會(huì)通過(guò)各種渠道資源關(guān)注交互設(shè)計(jì)的趨勢(shì)以及UI作品。

There are many good design galleries for interactive work online and platforms such as Behance and Pinterest etc out there. I tend to keep an eye on the trends of interactive design and various UI work through a number of sources these days.

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Narkii：

您有什么建議是您希望當(dāng)初自己起步時(shí)有人告訴您的嗎？另外，對(duì)于想在這個(gè)行業(yè)取得成績(jī)的人們，有什么建議嗎？

Do you have any advice that you wish someone gave to you when you were starting out plus any advice to people hoping to make it in the industry?

Fred Nerby：

如果您想接觸數(shù)字世界并從中做一番成績(jī)，你需要研究這個(gè)領(lǐng)域，并真正了解你正在接近或已經(jīng)接觸的行業(yè)。深入了解你實(shí)際能夠在這個(gè)領(lǐng)域內(nèi)創(chuàng)造的東西，因?yàn)橛刑嗟娜税阉?dāng)作另一個(gè)媒體渠道，不是這樣的！

If you’re hoping to reach out and make it big in the world of digital you need to study that space and truly understand the industry you’re approaching or are already in. Have a deep look into what you’re actually able to create within that space because too many people treat it as yet another channel of media and it’s not!

這是一個(gè)建立在用戶行為之上的非常復(fù)雜的環(huán)境，且它在不斷前進(jìn)，我建議對(duì)傳統(tǒng)敘事機(jī)構(gòu)進(jìn)行一些研究，了解它們與當(dāng)今數(shù)字機(jī)構(gòu)的不同之處，從而基于你的興趣更好地了解您作為設(shè)計(jì)師的切入點(diǎn)。作為一名設(shè)計(jì)師，你需要忠于自己的技藝，并且需要對(duì)技藝有充分的理解和全面的意識(shí)，才能稱自己為所在領(lǐng)域的專家，而如今這對(duì)于我們的行業(yè)至關(guān)重要。

It’s a very complex environment built on user behavior and it’s constantly moving forward and I’d recommend to do a bit of research into traditional narrative agencies and how they are different from digital agencies today to get a better understanding of where you fit in as a creative depending on what you love to do. As a creative you need to be true to your craft and you need a solid understanding and a full awareness of the craft to call yourself an expert in your field, which is essential and actually required today in our industry.

如果你在數(shù)字領(lǐng)域技術(shù)精湛，而且已經(jīng)在行業(yè)中工作了一段時(shí)間，那么很有可能你會(huì)因?yàn)樵诠ぷ髦杏行┏煽?jī)而被注意到，因?yàn)樘觳趴偸怯惺袌?chǎng)的！但是這一切也都取決于你作為設(shè)計(jì)師的目標(biāo)，而且我已經(jīng)認(rèn)識(shí)到，“在你提升自己之前”，抽出時(shí)間，真正考慮你的目標(biāo)以及未來(lái)自己在數(shù)字行業(yè)的的位置是很重要的，因?yàn)橛胁煌姆绞娇梢匀?shí)現(xiàn)，怎么做則取決于自己想要的結(jié)果。

If you’re highly skilled in the digital space and you’ve been in the industry for a while then chances are that you’ll get noticed for making a bit of noise around your work because great talent is always wanted! But it all depends on what your goals are as a creative too and I’ve learnt that it’s important to take time out and really think about your goals and where you can see yourself in the future in the digital industry “before you promote yourself” because there are different ways of going about it depending on the desired outcome.